Gertrude Stein famously said, ‘A rose is a rose is a rose,’ suggesting that things are what they are. However, she also conveyed that we often attribute personal and universal emotions to a specific name. In the world of design, an object stands out for its aesthetics, shape, color, manageability, and functionality. Yet, only a chair possesses the unique ability to virtually disappear from our view when we use it. If we forget about it while sitting, it signifies exceptional comfort, gracefully supporting our body’s weight and allowing us to rest, work, or sit at a table for extended periods. Indeed, it fully meets our expectations of sitting.
Whether at home, in a café, or at the office, we sit everywhere. The act of sitting is even more frequent than eating or drinking. We sit dozens of times a day without even consciously acknowledging this automatic yet fundamental action. In reality, only an uncomfortable seat is immediately felt and noticed as soon as we sit down.
Holi is a chair designed to cradle your body at the right height, offering comfortable back support while maintaining a sleek, non-bulky profile. The collection provides a wide range of seating solutions, with or without armrests, and two different stool heights, all of which are stackable. Holi is available with either a closed or perforated backrest, creating a seamless stylistic connection between indoor and outdoor furniture to cater to various living space needs. The metallic structure is painted in the exact shade as the polypropylene shell, creating the impression of a unified, monolithic element. Color options include white, black, red terracotta, and olive-gray.
Simone Viola was born in Mendrisio, Switzerland in 1985.
After rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad. In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories. His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references. This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use. Soft, natural elegant shapes and elevated attention to details characterizes his work and continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU is the realization of a utopia: ergonomic, accessible and versatile designs applied to everyday objects. Conceived for both interior and exterior furnishing, for singles and communities alike, with a cross-fit aesthetic that adjusts to every living style, Toou objects are designed and built for each one of us. A meeting point between the European and Asian cultures, in 2015 TOOU started creating design objects taking account of people above all. TOOU was born out of the blend of European taste for design, in its Italian, Swiss and Northern European interpretations. Italy is the creative heart of TOOU, where designs take shape and where the upholsteries are tailored following accurate research on materials and colour combinations. Our moulds are then developed and mass-produced making the best use of consolidated experience in the manufacturing of plastic products for renowned furniture industry partners. The production of TOOU moulds is entrusted to a company with over 30 years of experience in the sector. The quality of moulds and finishes is the same as applied to the production of components for the automotive industry, which requires very high-quality standards. Our primary goal is to make each object as desirable, affordable and customizable as possible, making use of a wide range of materials, shapes and colours, in order to turn a mass-produced product into a highly personal one. Our products are the material realization of strong, detailed ideas. Toou aims to create long-lasting objects, both in construction and in aesthetics silhouettes and volumes that will become trustworthy companions of your own domestic landscape.