Gertrude Stein used to say: “A rose is a rose is a rose”. Namely, anything can only be what it is. However, she also meant that we tend to confer personal and universal emotions to a specific name. A design object stands out for aesthetic, shape, and color, as well as for manageability and functionality. Yet, only a chair has the power to literally disappear from our sight as we are using it, and if we forget about it while sitting, then it means it is very comfortable; it welcomes the weight of our body and allows us to rest, to work or to sit at a table for a long time. Indeed, it fully fulfills our expectations about sitting. At home, in a café, at the office, we sit everywhere. The act of sitting is even more frequent than eating or drinking. We sit tens of times a day without even noticing this automatic yet fundamental action. In fact, only an uncomfortable seat can be felt and noticed as soon as we sit down on it. Holi is a chair that will embrace your body at the right height, allowing to comfortably relax your back while maintaining slim, non-encumbering proportions. The collection offers a wide range of sitting solutions, with or without armrests, and two different heights for the stools, which are all stackable. Holi was designed with either a closed or a perforated backrest, creating an ideal stylistic continuum between indoor and outdoor furniture in order to satisfy any living-space requirement. The metallic structure is painted in the exact same shade as the polypropylene shell, giving the impression of a monoblock element. Available in white, black, red terracotta and olive-gray.
Simone Viola was born in Mendrisio, Switzerland in 1985.
After a rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad. In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories. His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references. This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use. Soft, natural elegant shapes and an elevated attention to details characterizes his work and a continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU is not just a producer. We strive to create objects through projects and a production that put people at the heart of things, all people. Our design is democratic, accessible and customizable. Our dynamic design combines contemporary taste with the tradition of the great design schools of the twentieth century. We materialize projects where technology is deployed in the service of the end user, through optimized processes that produce comfortable, safe, and beautiful objects that are as aesthetically pleasing as they are practical. Our primary aim is that each object is desirable, affordable and customizable, with a range of materials, shapes, and colors that can transform a mass-produced product into a highly personal one. Our métier is creating objects that are durable in their design and aesthetics, and that are never superfluous accessories designed for facile consumption that is dominated by ephemeral trends. Our items are everyday items that will become a familiar and comforting part of your day-to-day life, with features and profiles that will be the companion to your domestic environment.
TOOU, dedicated to you.