pa.he.ko | © by simone viola
Paheko means “combination” in the Maori language. Essential yet non-simplified volumes, cross-references to well-known shapes, seen and recorded in our memories as archetypes of vases, columns and capitals. These objects stand out almost undefined as for their usage, therefore completely free to suggest different purposes reinterpreted from time to time. Put a book on it nearby a bed and it will become a nightstand; a cocktail by a pool will make it an outdoor table; inside the house or in a bathroom it could turn into a stool, while in a restaurant or café it could serve as a bag holder. The shape changes capsize, blends with the environment. Its volumes offer the coordinated harmony of an object that is somehow out of trends, mixing the neoclassical 1980’s style with the minimalistic design of the XXI century. Up and down are ready to be overturned reinventing the design, while the joint ring in five colors allows for up to thirty different combinations. Made of white or black polypropylene, lightweight yet extremely sturdy, it can be used both indoor and outdoor in several ways. Actually, in just about every way that fantasy or need will suggest.
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All color options listed in data sheet are available in stock.
Simone Viola was born in Mendrisio, Switzerland in 1985.
After rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad. In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories. His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references. This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use. Soft, natural elegant shapes and elevated attention to details characterizes his work and continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU is the realization of a utopia: ergonomic, accessible and versatile designs applied to everyday objects. Conceived for both interior and exterior furnishing, for singles and communities alike, with a cross-fit aesthetic that adjusts to every living style, Toou objects are designed and built for each one of us. A meeting point between the European and Asian cultures, in 2015 TOOU started creating design objects taking account of people above all. TOOU was born out of the blend between European taste for design, in its Italian, Swiss and Northern European interpretations. Italy is the creative heart of TOOU, where designs take shape and where the upholsteries are tailored following accurate research on materials and color combinations. Our molds are then developed and mass-produced making the best use of consolidated experience in the manufacturing of plastic products for renowned furniture industry partners. The production of TOOU molds is entrusted to a company with over 30 years of experience in the sector. The quality of molds and finishes is the same applied to the production of components for the automotive industry, which requires very high-quality standards. Our primary goal is to make each object as desirable, affordable and customizable as possible, making use of a wide range of materials, shapes, and colors, in order to turn a mass-produced product into a highly personal one. Our products are the material realization of strong, detailed ideas. Toou aims to create long-lasting in objects, both in construction and in aesthetics silhouettes and volumes that will become the trustworthy companions of your own domestic landscape.