joi twenty

Think of a chair—an everyday object that often goes unnoticed due to its constant use. It’s a lightweight piece of household furniture where comfort and aesthetics go hand in hand. After all, what’s a chair for, if not for sitting down to eat, converse, wait, rest, and savor life’s moments? We’ve sought to define the essence of our ideal chair, one that embodies the characteristics of a joyful and inviting object, naturally leading to evenings spent in the company of friends, family gatherings at home or in the garden, and moments when chairs are rearranged to accommodate new arrivals. It’s a chair that can be effortlessly stacked at the end of the day or left outdoors overnight, unaffected by the rain. An object with no boundaries, except for its practicality, comfort, and user-friendliness.

The Joi collection pays homage to one of the greatest masters of the 20th century, Hans J. Wegner, following the same principles of beauty, simplicity, and ergonomics. It adheres to the distinct line of proudly modern Nordic design, where real design is rooted in life, rather than following fleeting fashion trends. Joi combines all of these elements with advanced construction techniques that enable accessible and versatile production in various versions. Its standout feature is the joint that allows for the creation of three different chair models, each with distinct personalities, uses, and purposes.

The selection of colors aligns with the idea of a resolute yet adaptable object. With four different colors for the structure and five fabric options for the removable seat cover, the Joi collection offers a wide array of combinations to match the ambiance of its intended setting.