Gertrude Stein used to say: “A rose is a rose is a rose”. Namely, anything can only be what it is. However, she also meant that we tend to confer personal and universal emotions to a specific name. A design object stands out for aesthetic, shape, and color, as well as for manageability and functionality. Yet, only a chair has the power to literally disappear from our sight as we are using it, and if we forget about it while sitting, then it means it is very comfortable; it welcomes the weight of our body and allows us to rest, to work or to sit at a table for a long time. Indeed, it fully fulfills our expectations about sitting. At home, in a café, at the office, we sit everywhere. The act of sitting is even more frequent than eating or drinking. We sit tens of times a day without even noticing this automatic yet fundamental action. In fact, only an uncomfortable seat can be felt and noticed as soon as we sit down on it. Holi is a chair that will embrace your body at the right height, allowing to comfortably relax your back while maintaining slim, non-encumbering proportions. The collection offers a wide range of sitting solutions, with or without armrests, and two different heights for the stools, which are all stackable. Holi was designed with either a closed or a perforated backrest, creating an ideal stylistic continuum between indoor and outdoor furniture in order to satisfy any living-space requirement. The metallic structure is painted in the exact same shade as the polypropylene shell, giving the impression of a monoblock element. Available in white, black, red terracotta and olive-gray.
Simone Viola was born in Mendrisio, Switzerland in 1985.
After rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad. In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories. His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references. This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use. Soft, natural elegant shapes and elevated attention to details characterizes his work and continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU is the realization of a utopia: ergonomic, accessible and versatile designs applied to everyday objects. Conceived for both interior and exterior furnishing, for singles and communities alike, with a cross-fit aesthetic that adjusts to every living style, TOOU furniture pieces are designed and built for each one of us. A meeting point between the European and Asian cultures, in 2015 TOOU started creating design objects taking account of people above all. TOOU was born out of the blend between European taste for design, in its Italian, Swiss and Northern European interpretations. Italy is the creative heart of TOOU, where designs take shape and where the upholsteries are tailored following accurate research on materials and colour combinations. Our moulds are then developed and mass-produced making the best use of consolidated experience in the manufacturing of plastic products for renowned furniture industry partners. The production of TOOU moulds is entrusted to a company with over 30 years of experience in the sector. The quality of moulds and finishes is the same applied to the production of components for the automotive industry, which requires very high-quality standards. Our primary goal is to make each object as desirable, affordable and customizable as possible, making use of a wide range of materials, shapes, and colours, in order to turn a mass-produced product into a highly personal one. Our products are the material realization of strong, detailed ideas. Toou aims to create long-lasting objects, both in construction and in aesthetics silhouettes and volumes that will become the trustworthy companions of your own domestic landscape.