Rostrum is an infinitely scalable sofa system with a highly sophisticated design language that takes its name from a raised performance platform – a nod to the slender legs that raise the modular seating elements and accessories above the floor. This elevated structure gracefully cradles the soft cushioning and reduces the visual weight of the sofa system. It also allows for the use of a minimal, lightweight, frame system that acts as a signature element across a range of CMF expressions, with the ability to mix and match materials, colors, and finishes. The intuitive functionality of the accessories – such as the simple swivel of the height-adjustable table – complements the architectural forms. These linear forms are further emphasized by the ribbed detail of the dividing screens, which echoes the slender legs; while power is integrated seamlessly into the frame structure.
|Seat & backrest||HR foam, polyester wadding|
|Base||steel construction + powder coating / ALU legs + powder coating|
|Side table||solid wood + lacquer/oil|
Prostoria Rostrum collection is made to order. Lead times 14-16 weeks.
Benjamin Hubert is an award-winning British design entrepreneur, and founder of the creative agency, Layer. Layer is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, Layer is partnering with forward-thinking brands – including Nike, Google, Bang and Olufsen, Samsung, Braun, Fritz Hansen, and Vitra– to create products that will help define the way we live, work and communicate in the future, from A.I to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.
We tend to perceive furniture as something abstract, created on designers’ desks and then produced, branded, and placed on the market by companies with different statuses and reputations. In fact, relations inside the contemporary globalized furniture industry are becoming more and more fragmented with less and less opportunity for complete dedication to synergies and collaborations… Prostoria, as a young company whose catalog already comprises some new icons such as the Polygon armchair and the Revolve transformable sofa, stands as an example of a different and more traditional approach based on the evolution from the local factuality and logical clustering of all actors involved in the production process.
The rapid development of Prostoria, formerly known as Kvadra, a company which has come a long way, from “starting from zero” to positioning itself as the leader and promoter of new ideas in only a few years’ time, is a story about the reintroduction of continuity both in Croatia and Central Europe, a region with vital but insufficiently recognized design scene and remarkable tradition and knowledge of the furniture industry. Those elements served as latent potentials that provided grounds for continuation and had to be activated.
Since the beginning, Prostoria has been developing an integrative approach, functioning as a collaboration platform that nourishes and stimulates a continuous exchange of knowledge and experience between all the actors participating in the production of furniture. A dynamic workshop ambiance has been created offering opportunities for designers to explore their ideas in excellent conditions and bring them to the highest level of design, functionality, and technological artisanship. Many products have been developed over long periods of time surpassing a number of iterations until reaching their final form, which would be impossible without adequate support combining contemporary technology and meticulous craftsmanship and handwork of the highest quality. Predominantly local materials are used, especially solid wood, and most of the production takes place within the company itself or in collaboration with local cooperatives.
While the company’s catalog also offers furniture based on tested models, Prostoria shows strategic and even passionate dedication to research-based design, convinced that authenticity has its place on the market but presents a special challenge in times when it seems almost impossible to create truly innovative and fresh concepts. For that reason, Prostoria’s social responsibility and specific position have to be observed as a contribution to the evolution of design and readiness to take risks in order to reach new values for the benefit of users and the culture. Thus, Prostoria stands as a project inside which designers grow together with the company on the grounds of mutual trust and shared goals.