Sometimes, shapes can be like a scent. They can treasure and unleash memories. By unveiling feelings hidden just beneath the surface, they reveal lines that seem to be familiar without ever having seen them before. Indeed, this is the case for the Cadrea collection. Just like a Madeleine de Proust, it bears the well-known form of a bistro chair, of which it maintains the comfort and ease of handling typical of a daily-use object, combined with the freshness of a completely refurbished, contemporary design. The chair and the two high and low stools make up the essential elements necessary to meet the requirements of a home, either indoor or outdoor, but they also fit perfectly in a restaurant or in a cafe. Cadrea is a polypropylene and fiberglass monoblock characterized by lightweight, resistance to light and weatherproofing, whose sober palette of colors ranges from white to light brown and from dark brown to black, with the addition of a surprisingly elegant dark green. As a complement to the collection, the indoor version features lightweight eco-leather seat paddings in matching or contrasting colors: black, coffee and cognac.
Simone Viola was born in Mendrisio, Switzerland in 1985.
After rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad. In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories. His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references. This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use. Soft, natural elegant shapes and elevated attention to detail characterizes his work, and continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU is the realization of a utopia: ergonomic, accessible, and versatile designs applied to everyday objects. Conceived for both interior and exterior furnishing, for singles and communities alike, with a cross-fit aesthetic that adjusts to every living style, TOOU objects are designed and built for each one of us. A meeting point between the European and Asian cultures, in 2015 TOOU started creating design objects taking account of people above all. TOOU was born out of the blend between European taste for design, in its Italian, Swiss, and Northern European interpretations. Italy is the creative heart of TOOU, where designs take shape and where the upholsteries are tailored following accurate research on materials and color combinations. Our moulds are then developed and mass-produced making the best use of consolidated experience in the manufacturing of plastic products for renowned furniture industry partners. The production of TOOU moulds is entrusted to a company with over 30 years of experience in the sector. The quality of moulds and finishes is the same applied to the production of components for the automotive industry, which requires very high-quality standards. Our primary goal is to make each object as desirable, affordable and customizable as possible, making use of a wide range of materials, shapes, and colors, in order to turn a mass-produced product into a highly personal one. Our products are the material realization of strong, detailed ideas. Toou aims to create long-lasting objects, both in construction and in aesthetics silhouettes and volumes that will become the trustworthy companions of your own domestic landscape.