From a portion the whole, from a detail the name: Fold is the first creation by 967arch for True.
A sofa with two faces: the soft one for the seat and the architectural one for the backrest and armrests. Raised from the floor thanks to a tubular metal base with shaped legs, its wooden body appears even more solid and light despite its consistency. Like a sheet of paper, the wooden sides bend, contrasting the apparent rigidity of the material, to accommodate the ergonomic sinuosity of the upholstery.
The Fold family consists of 7 variants: a three-seater sofa with two different depths (82 and 100 cm), a two-seater sofa with two different depths (82 and 100 cm), an armchair with a depth of 82 cm, an armchair with a depth of 100 cm and an asymmetrical dormouse with a depth of 100 cm. The characteristic fold of the wooden shell determines not only its name but also the technological and ergonomic research for its realization.
Please refer to the datasheet for the different combinations and dimensions.
Perhaps this is why a name has never been more appropriate, because it is the project of a family that means business and that, when it deals with issues relating to growth and trust in the new generations, probably does not even talk about it, but simply takes direct action. TRUE is a joint project: the project of a family that has become a company. Founded in 1983 under the name TMA, an interesting geographical acronym of three towns – Treviso, Monselice, and Asiago – particularly active in the furniture industry and, specifically, in the office furniture industry. The founders’ Donatella Brunello and Giuseppe Maniero business and technical experience resulted in a company with international prospects, in which seating for offices, as well as theaters and cinemas, were its only business.
The increasingly high capacities achieved in the upholstered furniture sector and the downturn in the auditorium seating sector led the family to evaluate a new path: the creation of a company that carries forward the expertise acquired over the years, combined with the agility and freshness of a family business which since 2009 also includes the second generation of entrepreneurs, that is young Alessandro, Lorenzo, and Francesco Maniero. By virtue of necessity in that same year, TRUE was founded, an Italian company that creates high-quality furnishings and accessories, able to respond to the changing needs of the market in an innovative and lasting manner, providing a service that can always effectively satisfy customer needs with industrial products which can be customized upon request. The spirit of the brand is contained in a single concise and precise adjective that reflects the values on which its collection is based, characterized by authenticity, practicality, and concreteness.
These same adjectives fit perfectly with the coherent and visionary, but also pragmatic, work of the architect Aldo Parisotto, who has been in charge of creative direction since 2014. Parisotto, an internationally renowned architect, co-founder and owner of Parisotto+Formenton Architetti, immediately joined the TRUE family. At the beginning of the new millennium, workplaces ceased to be places of mere production and became increasingly welcoming and comfortable spaces, where one could stay longer in contexts characterized by the need for emotion even more so than the function of the space itself. Enhancing this aspect by freeing space from the rigid dogmas of the architecture of the past was one of the first challenges that the Art Director faced with regard to the TRUE collections.